- Be passionate for people and performance
- Show personal drive, inspire and motivate others
- Be accountable for actions and results, successes and failures
- Treat others fairly and with respect
- Give clear, candid and timely feedback
- Manage conflicts constructively
- Create value for all our stakeholders
"Leadership" value use the bicycle as the recurring theme to tie together seven model stories, from drawing inspiration of a cyclist passing outside the window to winning first prize in a competition after dedicated training, then calling on friends to ride up an hillside and pick the ripe fruits of the season.