Super Intern Final Competition reveals “Super Power”
Shanghai, July 1, 2015 - Through two weeks' promotion and recruiting via WeChat and another week of interviews by Bayer HR, 15 university students stood out from 1243 applicants from all over the country and gathered inBayer China's headquarter in Shanghai Citigroup Tower to participate in the final competition of Bayer’s Super Intern program.
Bayer China management team took part in person in order to judge and observe the students' performances in self-presentation, teamwork and creative thinking. Five students from Beijing Language and Culture University, Tianjin University, Fudan University, Shanghai University of Finance and Economics and Donghua University emerged from fierce competition, winning approvals from Bayer's Presidents and Vice Presidents and becoming the winners of 2015 Super Intern competition. They will work as super interns for the Presidents in Bayer China's headquarter this summer.
Promotion through Social Media
Contestants’families and friends, university teachers, journalists as well as some Bayer managers attended the event. In line withthe spirit of Bayer’s employer brand“Passion to Innovate,Power to Change”, the Super Intern project adopteda novel and non-traditional recruitment mode from the very beginning, which drew great attention from social media platforms.
"The event is novel, creative and interactive on site, presenting a complement method to traditional recruitment" observed ajournalist at the event. Also among participants positive feedback was expressed. "I am very grateful because Super Intern is a special and innovative recruitment activity that connects my friends and me in a closer manner. I would also thank all my supporters. This special application concept strengthened my awareness of teamwork and I will benefit from it also in my personal life.”said Li Yaxuanafter the contest, a Super Intern appointedby Celina Chew, President of Bayer Greater China.
Over 100,000 visitors on mobile websites
Amere two-week’s promotion on social media led to 102172 visits on the mobile website and 46379 people giving thumbs-up to participating students. This is a bold innovation for Bayer’s employer brand promotion because contestants were asked to post their experiences, to register and canvass online. Each contestant could ask for votes from WeChat Moments, while 9 students even received over a thousand online votes. This has proven the point that post-90s college students are more active in mobile social media and willing to try new things.
Apart from the creative recruitment through social media, each part of the final competition event was remarkable. In group of three, students worked together to build a so-called Bayer Dream Tower by using materials such as paper cups, playing cards, straws and toothpicks. Presidents observed the students' abilities to communicate, collaborate and practice during the entire building process. In the final round, students showed their creativity and passions by presenting various fresh ideas on "future medical services".
Although only five students became the final winners, Bayer's management team was deeply impressed by each contestant on-site as well as those who posted creative experiences online. Just as Bayer's President Dr. Marijn Dekkers said, “ If you bring the passion to innovate, we give you the power to change”. We sincerely hope that each student with the spirit of “Passion to Innovate,Power to Change” in mind will join Bayer in the future.
