Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Digital Marketing Specialist

Your tasks and responsibilities

  • Content marketing: play a key role in BES social media content management, include but not limit to:
  • BES WeChat official account: content management strategy, promotion strategy, regular content update, layout design and banner design
  • Promote BES WeChat official account through social media network (moment, group), offline event & industry congress
  • Social marketing: reach target audience through multiple social media channels:
  • Use social media to generate awareness, enhance BES brand image, increase WeChat followers, drive B2B platform traffic as well as registration
  • Promote BES WeChat official account and B2B platform through social media network (moment, group), offline event & industry congress
  • Support BES B2B e-Commerce platform from digital marketing prospective:
  • Marketing strategy: plan and execute platform promotion strategy in quarterly and campaign basis leveraging all digital approaches to increase traffic and sales, including but not limited to SCRM,  community marketing, WeChat official account, social media and other promotional activities
  • Use social media to promote platform to generate awareness, build up acceptance and loyalty, acquire new users and maintain existing users
  • Ensure social media presentation and online reputation, maintaining consistent representation of the platform
  • Offline event:
  • Plan and execute yearly Bayer seminar, industry congress and B2B roadshow
  • Leverage event opportunity to generate awareness, increase registration and drive sales

Who you are

  • Education: University degree in business-related fields
  • Experience: minimum 3 years' digital marketing experience
  • Language: ability to work and communicate in a multinational environment, excellent oral and written skills in English
  • Excellent understanding of digital marketing concepts and best practices:  experience with B2B, social media, content marketing
  • Competencies
  • Highly organized, consumer-centric, business-driven; ability to work under pressure, meet deadlines and be flexible
  • Strong ability to build trust with and influencing internal and external key stakeholders
  • Effective working in a fast paced and fluid environment that requires strong ownership, bias for actions, ability to prioritize, and deliver high quality results
  • Ability to think and act both strategically and tactically from developing strategic plans through to execution
  • Demonstrating strong learning capabilities on new skills, new methodology etc
  • Team player with strong interpersonal skills

Posting Channel发布渠道:51/liepin/zhilian/wechat

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Country: China
Location: BeiJing
Functional Area: [sap_fa_19]
Entry Level: 5