Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Franchise Head - Cardiovascular

Your tasks and responsibilities

 • Develops deep market and competitive landscape understandings and
 insights through daily interactions with Opinion Leaders, HCPs, market
 research, and regular field visits with regional sales teams;
 • Develops and evolves franchise portfolio and brand strategy
 (including StraCo) in anticipation of external policy changes, ensures
 close alignment with Pharma China Management Team, and oversees the
 implementation of franchise and brand strategy across multiple
 functions (e.g., Marketing, Medical, Sales, Access, KAM, Training,
 Development, Regulatory, etc.) to achieve long-term sustainable growth;
 • Provides leadership to the cross-functional Franchise Leadership team
 "Big Five", including Marketing, Medical, and 3 Regional Sales
 Directors, on key strategic and operational decisions of the franchise
 and brands within (i.e., Adalat, BayAspirin, Nimotop IV, Nimotop Tab);
 • Is responsible for delivering in-market sales target and managing
 franchise level investment to achieve expected P&L by franchise and by
 brand, together with the Franchise Leadership team;
 • Is responsible for achieving y-o-y franchise revenue growth and EBIT
 improvement in line with market growth and senior management
 expectations;
 • Ensures overall government role in timely and best-in-class product
 launch execution, and excellence in execution in national Opinion
 Leaders development and management, nation-wide market development
 programs and brand promotional campaigns, and cost-efficient investment
 in 3rd party national congresses and meetings;
 • Leads franchise and respective brands in annual operational budgeting
 and marketing cost development (OPC), and activities and cost
 allocation across Marketing, Medical and Sales regions;
 • Ensures full compliance with all relevant internal and external
 guidelines for all marketing activities, and lives LIFE value in daily
 practice as a role model;
 • Guides the Franchise Leadership Team "Big Five" and franchise
 marketing team to work efficiently across functional boundaries and for
 the joint benefits of the franchise and brands;
 • Closely working with BD&L and Global Development Beijing on portfolio
 management, and identify and accelerate both external and internal
 opportunities;
 • Ensures talent succession planning within franchise, and builds and
 develops relevant team and marketing talents for Bayer;
 • Represents China as one of the Must-Win Markets anda significant
 growth contributor in global brand / franchise leadership teams;
 • Represents Bayer China to external national Opinion Leaders (OLs),
 Academics, researchers, and health authority officials in respective
 therapeutic areas / franchise;
 • Oversees all brand and franchise relevant topics, and acts as
 interface to all internal functions.

 

Who you are

 • Bachelor degree and above of relevant majors, MD or MBA degrees a
 plus;
 • Medical and pharmaceutical marketrelevant expertise of respective
 therapeutic areas / franchise;
 • More than 10 years of working experience in brand and franchise
 management with leadership role in the China pharmaceutical industry,
 international working experience beyond China market a plus;
 • Strong expertise in operational marketing competencies as well as
 demonstrated strategic mindset and competencies;


•  Fluent in both Chinese and English

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Country: China
Location: BeiJing, Shanghai
Functional Area: [sap_fa_19]
Entry Level: 5