Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At Bayer you have the opportunity to be part of a culture where we value the passion of our employees to innovate and give them the power to change.

Product Manager-E-Commerce-WH

Your tasks and responsibilities


 1. To collect and analyze targeted consumer intelligence data and
 identified customers' needs in the scope, behavior and insight in
 digital communication & E-commerce platform.
 2. To develop E-commerce marketing plan including pricing management,
 product and channel priority; to understand key E-commerce customer
 develop trends and business needs to set up win-win business plan with
 key customers.
 3. To drive annual E-commerce communication plan execution including
 sales target & forecast, operation plan, promotion activity and key
 engagement plan in E-commerce channel to increase sales growth in high
 speed.
 4. To find and contribute on new go-to-market models' opportunities
 (including online pharmacy, OTO, traffic platform, long-distant
 diagnosis etc.), summarize as practice experience and continue to
 optimize to successful model.
 5. Set up E-commerce tracking system and evaluation template to monitor
 communication and sales KPI, optimize KPI set up to ensure
 business/activity impact is quantified.
 6. To understand E-Commerce customer needs and cooperate with sales
 team
 7. Manages and controls approved communication budget in efficient way,
 ability to prioritize multiple demands and suggest solution to increase
 ROI.
 8. Works closely with Central Marketing brand team to ensure the
 alignment on brand strategy; Build and nurture close relationships with
 internal and external stakeholders (key account, advocates, key opinion
 leaders, media and other professionals) to influence favorable opinions
 and to obtain updated feedback on effectiveness of communication
 programs;

 

Who you are

 • University degree
 • Sales experience
 • Experience in planning and market research techniques
 • Product and market knowledge
 • Communication skills
 • Analytical mind

Posting Channel发布渠道:51/liepin/zhilian/wechat

Your application

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and you have the "Passion to Innovate" and the "Power to Change", we encourage you to apply now. Job postings will remain open for a minimum of ten business days and are subject to immediate closure thereafter without additional notice. To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Country: China
Location: BeiJing
Functional Area: [sap_fa_19]
Entry Level: 5